{"id":3789,"date":"2021-10-04T08:32:51","date_gmt":"2021-10-04T08:32:51","guid":{"rendered":"http:\/\/somedz.com\/?post_type=courses&amp;p=3789"},"modified":"2021-10-04T08:32:51","modified_gmt":"2021-10-04T08:32:51","slug":"seo-split-testing","status":"publish","type":"courses","link":"https:\/\/somedz.com\/lms\/courses\/seo-split-testing\/","title":{"rendered":"SEO Split Testing"},"content":{"rendered":"<p>Google is constantly changing its algorithms, moving the goal posts, and going back on what it has said.<\/p>\n<p>Google is making a big push toward a more AI-driven service.\u00a0That\u2019s why using AB tests to identify precisely what works and what doesn\u2019t is such an important move.<\/p>\n<p>Split testing essentially means taking a rigorous and somewhat scientific approach to your search engine optimization, which effectively means removing the guess work from the process.<\/p>\n<p>In fact, what split testing really amounts to, is helping your site to \u2018evolve\u2019 to become the most optimized version of itself.<\/p>\n<p><strong>Topics covered:<\/strong><\/p>\n<ul>\n<li>What is Split Testing?<\/li>\n<li>Why We Need Split Testing Now More Than Ever \u2013 The Powerful Benefits of This Strategy<\/li>\n<li>Why Split Testing Works and When it Doesn\u2019t \u2013 Understanding Statistical Significance<\/li>\n<li>Using Split Testing for SEO Success \u2013 The Practical Guide<\/li>\n<li>The Technical Bit: Using Redirects<\/li>\n<li>Tools and Best Practices<\/li>\n<li>What to Test?<\/li>\n<li>Advanced Strategies<\/li>\n<li>SEO &#8211; What We Know and What Split Testing Has Shown Us<\/li>\n<li>Related Strategies and Conclusion<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google is constantly changing its algorithms, moving the goal posts, and going back on what it has said. Google is making a big push toward a more AI-driven service.\u00a0That\u2019s why using AB tests to identify precisely what works and what doesn\u2019t is such an important move. Split testing essentially means taking a rigorous and somewhat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3788,"template":"","course-category":[32,43,49,56,91,105,145,185],"course-tag":[147,165,173],"class_list":["post-3789","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-business-and-making-money","course-category-digital-marketing","course-category-web-development","course-category-entrepreneurship","course-category-information-technology-and-artificial-intelligence","course-category-marketing-and-sales","course-category-search-engine-optimization","course-category-wordpress-management","course-tag-seo","course-tag-video-course","course-tag-web-development","pmpro-has-access","entry","has-media","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails","has-product-nav"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Split Testing - 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